Making corporate culture count!
To better share its values with all employees, particularly those who have just joined the Group, L’Oréal has decided that its corporate culture, thus far shared orally, needs to be formalised in writing. This represents an important step towards ensuring unity and growth for our Group which is now so global and decentralised.
A company’s culture is made up of a collection of values and specific ways of doing things that forge a feeling of belonging and pride. Communicating this culture to employees – particularly those who have just joined the Group – enables us to share experiences and facilitate integration. It also encourages all employees to become active participants within the Group as they bring its culture to life and help it evolve. This familiarity with and appropriation of our shared set of values is the key to L’Oréal’s ability to attract and retain talent.
In its role as the guardian of L’Oréal’s culture, Human Relations is also responsible for ensuring that employees’ daily experiences are in line with the values it upholds. To make sure these values are reflected in people’s actions, the Group has created a document titled Life@L’Oréal to communicate the L’Oréal culture to new employees in a range of instructive formats.
An attractive culture
Four pillars of the L’Oréal corporate culture which enhance the Group’s attractiveness are outlined:
- Constant focus on consumers, to meet and anticipate their expectations;
- The Group’s entrepreneurial spirit and support for employees who take initiative, everywhere and in every country;
- The community spirit that pervades the company, which works together as a single team despite its size;
- The role executives play as facilitators, for whom helping employees grow and realise their potential is considered a key function.
Tools to help employees embrace the L’Oréal culture
New employees benefit from tools designed to help them better understand our corporate culture and allow them to contribute to it. New employee orientation, known as FIT x, has been strengthened through the inclusion of events focused on our corporate culture and strategic vision. Each new employee is also encouraged to download the new FIT culture app. This digital coach helps employees appropriate key values through challenges, personal stories and videos. In addition to this daily guidance, employees can also benefit from MOOCs x and corporate culture learning games.
At the same time, the Simplicity transformation programme x includes seminars designed to share the Group’s culture with executives and managers. In the Lead & Enable programme, managers learn to help employees grow and encourage them to take initiative. In addition, the L’Oréal Momentum programme provides opportunities to reflect on how we can build a new, community-driven and more collaborative L’Oréal.
