ProfessionalProducts
Highlights
The digital revolution underway in hair salons
Consumers use social networks as a platform to express their passion for hairdressing and hairstyles. These provide an excellent opportunity for the Professional Products Division brands to develop new services and showcase the unique expertise hairdressing professionals have to offer.
New hair colour trends
On their quest for increasingly unique and sophisticated hair colour trends, consumers are turning, more and more, to professional hairdressers. The Professional Products Division responds to them by staying a step ahead of trends and co-developing cutting-edge products and unique techniques.
Read more
Professional and environmentally-friendly haircare
Consumer demand for natural products is driven in equal measure by a quest for well-being and by environmental convictions. The Professional Products Division is keeping ahead of these two trends by developing natural and environmentally-friendly products.
Read more
50,000 complimentary hairstyles in a single night
Organised by L’Oréal Professionnel, Hair Fashion Night celebrates the profession and the industry through an extraordinary event that brings together consumers and professional hairstylists. Over the course of an evening, thousands of hairdressers worldwide offer free 20-minute sessions in their salons. In 2017, 15,000 hairdressers and 50,000 customers enjoyed the experience. For the first time, a group of community managers was mobilised to build up online buzz for the global event: more than 20,000 interactions were recorded in 11 hours.
What will the hair salons of tomorrow look like?
In the United Kingdom, professional hair salons are reinventing themselves to provide customers with unique experiences. Josh Wood – a pioneer in the field – has organised his business into “creative hubs”, to offer customers bespoke hair dyes specially designed to suit them. This salon experience is coupled with a multichannel distribution model founded on impeccable hair and scalp expertise which includes e-commerce and digital content in both salons and stores.
More responsible packaging
To reduce its use of raw materials, L’Oréal Professionnel has totally revamped the packaging for its successful haircare line Série Expert: 57 tonnes of plastic were saved in 2017. By redesigning hair colour tubes for all its brands, the Division also reduced its cardboard use by 50 tonnes. The Professional Products Division has committed to prioritise recycled, biodegradable materials as in the Biolage R.A.W. containers, which are made of 100% recycled certified PET plastic. These initiatives are all part of the Group’s corporate social responsibility programme, “Sharing Beauty With All”.
Learn about other initiatives under the“Sharing Beauty With All” programme.
Our brands
