Clichy, 21 September 2021
The new e-commerce: social commerce
The close relationship with brands, a fluid purchasing experience, and quick answers to consumer questions have fuelled growing enthusiasm for the newest take on e-commerce: social commerce.
Social commerce enables consumers, influencers, experts, beauty advisors and salespeople to advertise brands and sell products on social networks via several formats including livestreaming.
To find out more about L'Oréal's strategy, discover the 2020 Annual Report.
