The new e-commerce: social commerce

The close relationship with brands, a fluid purchasing experience, and quick answers to consumer questions have fuelled growing enthusiasm for the newest take on e-commerce: social commerce.

Social commerce enables consumers, influencers, experts, beauty advisors and salespeople to advertise brands and sell products on social networks via several formats including livestreaming.

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To find out more about L'Oréal's strategy, discover the 2020 Annual Report.