INVENTING
THE BEAUTY
OF TOMORROW
The durability of the L’Oréal model, founded on Research and Innovation, enables the group to adapt to the challenges of the global cosmetics market: new countries, new consumers and new technologies.
FROM SCIENCE TO THE MARKET:
AN INTEGRATED MODEL
“ Our goal is to translate scientific discoveries into beauty products that are successful worldwide ”
Laurent Attal
Executive Vice-President
Research and Innovation
3.4%
INVESTMENTS IN
RESEARCH AND INNOVATION(1)
501
PATENTS FILED IN 2014
(1) In % of sales.
READ THE INTERVIEW
What makes the L’Oréal model of innovation unique?
L’Oréal has always prioritised Research. Our goal is to translate scientific discoveries into beauty products that are successful worldwide. To do so, we have developed an integrated innovation model that is both inventive and interactive: it covers every stage of Research from scientific knowledge through to the market; it is underpinned by scientific discovery and technological advances; and it benefits from constant interaction between scientists and consumers, laboratories and marketing departments.
How do you address the diverse range of beauty expectations found throughout the world?
We have defined regions that bring consumers together on the basis of their expectations, skin and hair types, and beauty routines, as well as cultural and climatic conditions. These strategic regions are covered by our global centres in Europe as well as by our five regional innovation hubs(1). This multi-polar organisation, in which the consumer plays an important part, allows us to continue to deliver the very best in quality, efficacy and safety.
(1) Located in the United States, Brazil, India, China and Japan.
What are some of the other challenges facing Research and Innovation?
Sustainable Development is an incredible opportunity and source of inspiration for Research and Innovation. Particularly since L’Oréal has committed to ensuring 100% of its products have a positive environmental or social impact by 2020. Another challenge is connected cosmetics. Within our connected beauty incubator, cosmetic research and digital innovations work hand in hand. This is the beginning of personalisation, and an important segment for the future.
THE MICROBIOME:
A GROUNDBREAKING DISCOVERY
Not long after the discovery of the microbiome was shared with the scientific community, L’Oréal began work on a new field of cosmetics. The study of these microorganisms on the skin’s surface has led to significant initial results to the understanding of skin allergies.
MORE
L’Oréal’s research has revealed that the bacteria on the surface of the skin constitute an ecosystem that protects it from aggressions. This knowledge has led to better understanding of the causes behind skin disorders and to help to restore the microbial balance and diversity. A clinical study conducted by LA ROCHE-POSAY on patients suffering from atopic dermatitis showed that the composition of the microbiome changes during periods of eczema flare-ups, with a decrease seen in the number of different types of bacteria present(1). The brand has translated this discovery into real progress in supporting the treatment of atopic skin by placing it at the heart of its latest innovation Lipikar Baume AP+.
(1) Clinical study on 49 subjects over a three-month period.
More on this topic
New expertise, new formulations
SERIOXYL:
AN INNOVATION IS BORN
Four molecules – each of which has proved its worth individually since its discovery by L’Oréal Research – have been brought together for the first time in this unique personalised professional range. Serioxyl by L'ORÉAL PROFESSIONNEL: a concentrated dose of the group’s scientific expertise.
Ceramide R®
repairs hair fibre
First introduced in Elvive Ceramide shampoo. This active ingredient has a structure identical to that of the ceramide naturally present in hair. This aptitude for bio-imitation enables it to slip between the outer scales of the hair, filling in any damaged areas. L’Oréal researchers have demonstrated its ability to restore the strength of the hair fibre. The secret to stronger hair.
SP94™
strengthens roots
First introduced in the hair loss treatment Vichy Dercos. This active ingredient has many talents: it binds to both the hair fibre and to the follicle. Its chemical structure helps to anchor the hair more firmly while also impacting hair quality. A veritable revolution in hair loss treatment.
Intra-Cylane®
fills in hair
First used in Fiberceutic by L'ORÉAL PROFESSIONNEL and Volumorphose by KÉRASTASE. An incredible active ingredient for strengthening and revitalising hair. But how? This molecule restructures the hair fibre from the inside out, filling in gaps for lasting health. An unequalled solution for fine and “damaged” hair.
Stemoxydine®
promotes hair regrowth
Initially launched in Dercos Neogenic by VICHY. After L’Oréal Research proved that stem cells play an important role in hair regeneration, the group went on to develop a highly effective molecule: Stemoxydine®. It mimics the effects of an ideal environment for the revival of hair follicles in dormancy. An innovative treatment for hair density.
Serioxyl: a comprehensive
solution for thinning hair
Ceramide R®, SP94™, Intra-Cylane® and Stemoxydine® have been brought together in this new innovation by L’ORÉAL PROFESSIONNEL. This hair treatment programme, underpinned by the expert advice of a hairdresser, targets the four signs of thinning hair: breakage and loss of density, volume and texture.
Oils: a global success story
The incredible success of oils is an emblematic example of how L’Oréal’s expertise translates into products with worldwide appeal. Their success illustrates the interaction between scientists and consumers and the role played by the regional hubs, which inspire innovation and adapt products to the specific needs of each market.
L’Oréal studies beauty practices on every continent with the aim, in particular, of understanding the traditional rituals that are passed on from generation to generation. Using oils is one of these rituals.
Oils are used as haircare products in India and make-up removers in Japan; every world region has its favourites – olive, coconut, macadamia, argan, etc. – each of which is a new source of inspiration and performance for L’Oréal Research.
To deepen scientific understanding of the benefits oils provide, L’Oréal’s applied Research teams created a company-wide platform to compile information and enable the group to anticipate and effectively address the expectations of each consumer.
80 oils, mostly natural in origin, have been studied in detail, with more than 10,000 pieces of information recorded on their physical and chemical properties: absorption, coolness, viscosity, lightness, softness, etc.
