HEALTH AND BEAUTY
“ We continued to step up sales in this proven dynamic market ”
Brigitte Liberman
President Active Cosmetics Division
OUTPERFORMING A DYNAMIC MARKET
+8.7%
GROWTH IN SALES OF
ACTIVE COSMETICS(1)
+14.5%
GROWTH IN SALES OF
LA ROCHE-POSAY(1)
(1) Like-for-like.
INTERVIEW HIGHLIGHTS
How would you sum up 2014 for the Division?
In a dynamic dermocosmetics market at +5.1%(1), the Active Cosmetics Division continued to increase sales at +8.7%(2), driven especially by LA ROCHE-POSAY and the fast growth of SKINCEUTICALS. Our brands’ innovations with high scientific value were powerful drivers in 2014. We also continued to roll out our multi-channel approach, with the modernisation of pharmacies in Europe and the opening of large numbers of dermacenters worldwide.
Is its close relationship with medical partners an advantage for the Division?
Our longstanding and privileged partnerships with dermatologists are one of the Division’s great strengths. In September, we held the first SkinAlliance in Dermocosmetic Science Forum to bring together the future opinion leaders of European dermatology and help them achieve excellence in dermocosmetics. Very stimulating exchanges took place between dermatologists and L’Oréal researchers on topics ranging from Advanced Research to evaluation.
What are tomorrow’s health and beauty opportunities?
First of all, the diversification of our distribution channels, particularly in travel retail, with the opening of our first dermacenter in Hong Kong, and in e-commerce, which already accounts for 17.1%(3) of our sales in China. Our e-skin.com platform is an emblematic example of the opportunities provided by digitalisation. It covers all our brands, offers diagnoses and expert advice, and hosts a community of Internet users interested in health and beauty.
(1) Source: 2014 L’Oréal estimates of the worldwide cosmetics market in net manufacturer prices. Excluding soaps, oral hygiene, razors and blades.
Excluding currency effects. (2) Like-for-like. (3) Including distributor feedback and L’Oréal estimates.
NEW EXPERTISE,
NEW FORMULATIONS
In 2014, three major scientific advances highlighted the Active Cosmetics Division’s expertise in dermocosmetics: Lipikar Baume AP+, Liftactiv Supreme and Resveratrol B E.
Lipikar Baume AP+
A breakthrough for skin
with atopic tendency
Liftactiv Supreme
Daily anti-ageing
treatment
Resveratrol B E
Leading the way
in antioxidants
More
Thanks to the discoveries made by L’Oréal Research in the microbiome field, LA ROCHE-POSAY has moved into a new high-potential area of cosmetics. Lipikar Baume AP+ helps to restore the skin’s microbiome balance and diversity of dry skin with atopic tendency. This innovative approach prevents and spaces out flare-ups.
With its Liftactiv franchise, anti-ageing market leader in Europe(1), VICHY offered a new approach to skin ageing in 2014 by focusing on the signs of age that appear during the day. Launched in September, Liftactiv Supreme targets this daily ageing process by using a continuous correction formula over the course of a day and in the longer term. The formula, inspired by blur technology, meets women’s expectations for results visible after application.
SKINCEUTICALS, a pioneer in cosmeceuticals(2), has opened up a new technological approach in antioxidants with Resveratrol B E. It is the first time such a high concentration of pure, stabilised resveratrol has been used in a cosmetics product. The innovation has strengthened the brand’s expertise and its scientific approach. Resveratrol B E night concentrate, which complements the brand’s daily care products, is a promising growth relay for SKINCEUTICALS.
(1) Source : IMS Health, Pharmatrend Europe, anti-ageing market in 8 European countries (France, Italy, Germany, Spain, Belgium, Netherlands, Austria and Switzerland), CMA November 2014, in value and volume. (2) The word “cosmeceuticals” is created from cosmetics and pharmaceuticals.
Voir moinsGLOBAL SUCCESS FOR
LA ROCHE-POSAY
At + 14.5 %(1), LA ROCHE-POSAY achieved a fifth year of double-digit growth and proved itself to be an important growth driver for the Division. True to its mission statement – “A better life for sensitive skin” – the brand is focused on a market with considerable potential.
(1) Like-for-like.
EXPERTISE
With the launch of Lipikar Baume AP+, LA ROCHE-POSAY is performing well in a new field of cosmetics expertise: the microbiome (see above). Another successful launch was Effaclar Duo [+], with an enhanced formula designed to reduce acne-related scaring. With positive evaluations from Asian consumers who have very high expectations in this field, this innovation illustrates the high scientific and clinical standards of LA ROCHE-POSAY.
INTERNATIONAL
LA ROCHE-POSAY’s double-digit growth in 2014 across all geographic zones is proof of its success in internationalising its business model. In China, LA ROCHE-POSAY has established itself thanks to its dermatological expertise in the field of pollution, a key issue for Chinese consumers. The brand offers them a routine featuring three flagship products, whose efficacy has been confirmed by the findings of nine scientific studies.
CLOSE RELATIONSHIP
To provide effective support for people with atopic skin and their families, LA ROCHE-POSAY launched the Lipikar Families programme in September 2014. The Lipikar families, selected by partner dermatologists, receive a year’s supply of Lipikar products, benefit from direct advice from dermatologists and dermo-advisors, and are given access to a range of content about atopic skin diseases. A digital community platform enables them to share their experiences with other families.
VICHY SUPPORTS WOMEN
With Liftactiv Supreme anti-ageing skincare and Teint Idéal in the foundation segment, VICHY is successfully innovating in two key dermocosmetics categories. The brand is confirming its strong new positioning and winning over more women on a quest for their ideal skin. Another initiative that draws new consumers is the “100 days, 100 women” programme. After completing an online diagnosis, 100 women are supplied with all the VICHY products they need for a full 100-day routine, and can share their experience with others through a review platform. Launched in 25 countries, the programme has enabled VICHY to develop an even closer relationship with its consumers.
THREE GOOD REGIONAL
PERFORMANCES
BRAZIL
The Division is already the dermocosmetics leader in Brazil(1), and posted considerable growth there again in 2014. So what’s the secret to its success? Products conceived especially for Brazilian skin, such as Active C[10] by LA ROCHE‑POSAY, and a business model based on a very close relationship with health professionals. VICHY and its products, which are well-suited to the Brazilian market, are also at the heart of the Division’s growth.
(1) Source: IMS Brazil panel, dermocosmetics market, market share value 2014.
GULF STATES
With the opening of six dermacenters in 2014, efforts to conquer a new form of distribution have begun in the Gulf region. Through reserved areas inside pharmacies, consumers are provided with personalised advice and diagnoses. The ROGER&GALLET counters, inspired by the Boutique du Bonheur in Paris, offer a unique sensorial experience.
WESTERN EUROPE
As the Active Cosmetics Division’s traditional market, Western Europe remains a region of great strategic importance in growth terms. The brands LA ROCHE‑POSAY, SKINCEUTICALS and SANOFLORE are particularly dynamic in this region.
