The incredibly simple formula for more natural products
The success of Sanoflore and Minéral 89 by Vichy are proof of consumer demand for simple and natural yet effective products.
Whatever the cause – a reaction to stress or pollution, or simply a desire for well-being – skincare consumers want natural, authentic, easy-to-use, innovative and effective products that provide clean and immediate sensory experiences.
The simpler the better
The clearest proof of this universal trend is the global success of Vichy’s Minéral 89 launch on social networks. The product’s simplicity – made from just 11 ingredients, including 89% Vichy mineral water – instantly won the hearts of consumers, who are also taken by how easy the product is to use: Minéral 89 is an instant-absorption gel that moisturises and plumps, and is suitable for all skin types. In summary; simplicity, transparency and immediately visible results while promoting well-being and health.
Sanoflore: certified 100% organic
Sanoflore fits right in with this natural trend. Founded over 40 years ago, this 100% certified organic brand develops its products in a laboratory located in Vercors National Park in southern France. Its formulas feature high concentrations of organically produced hydrolats and essential oils and comply with the criteria laid out by the benchmark Cosmébio charter.
Consumers recognise Sanoflore as an ethical brand committed to defending organic farming and environmental protection through consistent efforts to reduce the environmental footprint of its formulas and packaging.
The brand was recognised in France in the natural and organic beauty sector, by the Marie Claire Prix d’Excellence for its ability to innovate and maintain its strong brand roots in Vercors. The award also acknowledged the performance and sensory experiences offered by the brand’s formulas, which strike the right balance between naturalness and effectiveness.
