When skincare is combining science and digital innovation

Skincare was a major success again this year. Why? Thanks to innovations perfected by L’Oréal scientists that capitalise on the latest digital advances.

To accelerate the transformation of its laboratories and continue to develop its portfolio of innovations, L’Oréal Research & Innovation incorporated the use of data and modelling in its ways of working to extrapolate and predict so that scientists can make new discoveries more quickly and efficiently. Relying on both artificial intelligence and algorithms, Research & Innovation has strengthened its ability to create increasingly personalised products and services for consumers. Science, paired with new technologies, is the key to the innovations that make skincare products so successful.