Clichy, 21 December 2021
“Well-being beauty”: the new luxury must-have
Lockdowns and mask wearing pushed beauty trends towards well-being, with consumers looking to take good care of themselves at home. In this context, L’Oréal skincare products stood out thanks to their performance and powerful innovations.
Against a backdrop of the growing “well-being beauty” aspiration in 2020, L’Oréal Luxe set itself apart thanks to a portfolio of solid and complementary brands. In skincare, Kiehl’s, Lancôme, Helena Rubinstein and Biotherm garnered the enthusiasm of consumers looking for the best products and exceptional experiences.
To find out more about L'Oréal's strategy, discover the 2020 Annual Report.
