L'Oréal shareholders visit at Domaine de la Rose Lancôme
L'Oréal had the pleasure of welcoming around forty shareholders for an exceptional visit to the Domaine de la Rose Lancôme in Grasse on Wednesday 5 June 2024.
Participants were able to discover this exceptional terroir within the birthplace of perfumery in Grasse, which is highly respectful of soil, plants and biodiversity. It's a place bathed in sunshine which concentrates the aromas of perfume plants and where women and men master the excellence and savoir-faire of fragrance.
They were able to explore the secret journey of the rose from the fields where it is grown to the distillery, where the perfume plants are transformed after being harvested. They finished with a visit to the Maison Rose, a hub dedicated to creating and sharing of the art of fragrance.
