Seizing the potential of every market
In a year marked by a worldwide economic slowdown and increased international volatility, L’Oréal benefited from its balanced footprint across geographic Zones and continued to develop its positions in all regions. L’Oréal further accentuated its leadership in Europe, and strengthened its performance in North America throughout the year. Trends in the New Markets were more contrasted.
Select a geographic Zone to learn more
Western Europe
Thanks to L’Oréal Luxe and the Active Cosmetics and Professional Products Divisions, the group is outperforming the market, particularly in Southern Europe, and is recording strong growth in the United Kingdom and Germany. While the mass-market channel is still sluggish, the GARNIER brand is winning market share in haircare and skincare.
+2.3%sales growth(1)
8,042.7million euros in sales
North America
North America’s growth pace strengthened throughout the year. URBAN DECAY, KIEHL’S and YVES SAINT LAURENT all posted double-digit growth. The Professional Products Division is recovering, driven by REDKEN. The Consumer Products Division is fuelled by make-up, with the breakthrough made by NYX Professional Makeup and the acceleration of MAYBELLINE NEW YORK.
+3.5%sales growth(1)
6,654.4million euros in sales
Asia, Pacific
Despite a difficult market in Hong Kong, growth at L’Oréal Luxe improved in the fourth quarter, driven by excellent performances in Japan. The Consumer Products Division benefited from good performances in India, Australia and Thailand. The Active Cosmetics Division posted strong growth, driven by LA ROCHE-POSAY.
+4.7%sales growth(1)
5,463.5 million euros in sales
Latin America
The Active Cosmetics Division and L’Oréal Luxe posted double-digit growth, thanks to the good performances of SKINCEUTICALS, VICHY, LA ROCHE-POSAY, LANCÔME and KIEHL’S. If Brazil is excluded, Latin America achieved double-digit like-for-like growth. The environment in Brazil is continuing to hold back the Zone’s overall sales.
+4.6%sales growth(1)
1,871.3 million euros in sales
Eastern Europe
The Consumer Products and Professional Products Divisions, as well as L’Oréal Luxe, all recorded double-digit growth, driven by Russia, Turkey and Ukraine. All Divisions are gaining market shares, particularly the Consumer Products Division in all categories: haircare, hair colour, skincare and deodorants.
+9.8%sales growth(1)
1,530.4million euros in sales
Africa, Middle East
Growth was particularly fast in Egypt, Pakistan and Saudi Arabia, where it topped 20%(1). South Africa remained solid. In a context of recent slowdown in several countries, all the Divisions made progress, with market share gains in their respective channels.
+12.1%sales growth(1)
727.9 million euros in sales
+3.5%
+ 4.6%
+2.3%
+9.8%
+12.1%
+4.7%
(1) Like-for-like cosmetics Divisions’ sales growth.