REPORT
VIVATECH 2024 : L’ORÉAL ACCELERATES BEAUTY TECH LEADERSHIP
In May, L’Oréal took part in VivaTech, the largest European tech industry event, held in Paris. Over 165,000 visitors got a glimpse of how technology can offer a competitive edge in all industries, and especially in beauty.
To be the leader in beauty today, you need to be the leader in Beauty Tech. At its booth L’Oréal unveiled a series of groundbreaking innovations that embody the power of technology for more personalised, inclusive and sustainable beauty. These breakthroughs include advanced diagnostic devices, an assistant powered by generative AI, augmented beauty services and innovative electronic devices.
In this new technological world, L’Oréal has an undeniable competitive advantage: the power of its data to train algorithms in an accurate and relevant way. The Group draws on 115 years of data covering every aspect of beauty, backed by a team of over 8,000 experts in technology, digital solutions and artificial intelligence.