SEIZING THE POTENTIAL
OF EVERY MARKET
-
NORTH
AMERICA +1.1% -
WESTERN
EUROPE +2.4% -
EASTERN
EUROPE +6.0% -
+10.0%
LATIN
AMERICA -
+13.5%
AFRICA,
MIDDLE EAST -
ASIA,
PACIFIC +5.3%
LIKE-FOR-LIKE COSMETICS SALES GROWTH
NORTH AMERICA
After strong momentum and market share gains over the last few years, L’Oréal growth was more moderate at +1.1% because of a temporary slowdown of the Consumer Products Division. The other three Divisions continued to flourish, thanks notably to their American brands. The Consumer Products Division strengthened its portfolio with the recent acquisitions of NYX and Carol’s Daughter.
LIKE-FOR-LIKE COSMETICS SALES GROWTH
WESTERN EUROPE
In a stable market, growth stood out at +2.4%. The group accelerated sales in the fourth-quarter and made progress in both Northern Europe and Southern Europe, especially in Germany, the United Kingdom and Spain. All Divisions contributed to this growth, with a special mention for L’Oréal Luxe and Active Cosmetics.
LIKE-FOR-LIKE COSMETICS SALES GROWTH
EASTERN EUROPE
L’Oréal recorded a +6.0% increase in sales, growing significantly faster than the market, thanks notably to L’Oréal Luxe and the Professional Products Division. The Consumer Products Division also won market share with very good performances from hair colour, driven by the launch of Prodigy by L’ORÉAL PARIS, and deodorants, thanks to Néo by GARNIER. The Active Cosmetics Division gained market share in Russia and Turkey.
LIKE-FOR-LIKE COSMETICS SALES GROWTH
LATIN AMERICA
Sales increased by +10.0%. The Professional Products Division, Active Cosmetics and L’Oréal Luxe recorded double-digit growth, underpinned by L’ORÉAL PROFESSIONNEL, LANCÔME, GIORGIO ARMANI, LA ROCHE-POSAY and VICHY, and strengthened their positions. Consumer Products Division growth was driven by L’ORÉAL PARIS with Elvive and MAYBELLINE NEW YORK, thanks in particular to the kiosks initiative in Brazil.
LIKE-FOR-LIKE COSMETICS SALES GROWTH
AFRICA, MIDDLE EAST
L’Oréal increased its sales by +13.5%, driven by double-digit growth and market share gains in all Divisions. Growth was strong in South Africa and the Gulf States, as well as in Egypt, Saudi Arabia and Pakistan. L’ORÉAL PARIS, MAYBELLINE NEW YORK, LANCÔME, GIORGIO ARMANI and VICHY played particularly important roles in the good score, along with the more recently launched brands KIEHL’S and SKINCEUTICALS.
LIKE-FOR-LIKE COSMETICS SALES GROWTH
ASIA, PACIFIC
L’Oréal recorded annual growth of +5.3%, or +5.8% excluding Japan. The group strengthened its positions with very good performances from KIEHL’S, YVES SAINT LAURENT, GIORGIO ARMANI, LA ROCHE-POSAY and CLARISONIC. India, Indonesia, Hong Kong and Australia all recorded strong growth. MAGIC, acquired in China in the first half of 2014, grew solidly in the beauty mask market.