1.3 L’Oréal, a value-creating model
1.3.3 Significant dates in the Group’s development
1.3.3. Significant dates in the Group’s development
- 1909Founding of Société Française de Teintures Inoffensives pour Cheveux by Eugène Schueller
- 1928Monsavon
- 1929Imédia, the first rapid
oxidative hair dye
- 1934 DOP
- 1935 Ambre Solaire, the first filtering sun protection oil
- 1953 Cosmair becomes L’Oréal’s agent in the United States
- 1960 Launch of Elnett hairspray
- 1963 Listing of L’Oréal on the Paris Stock Exchange
- 1964 Lancôme
- 1965 Laboratoires Garnier
- 1970 Biotherm
- 1973 Gemey, entry into
consumer make-up
- 1979 First epidermis model reconstructed by L’Oréal’s Research department
- 1981 Creation of Laboratoires dermatologiques Galderma
- 1988 Armani licence
- 1989 La Roche-Posay
- 1993 Redken 5th avenue
- 1994 Acquisition of US
agent Cosmair
- 1996 Maybelline
- 1998-2000Softsheen and Carson
- 2000Creation of the Chinese subsidiary
Matrix and Kiehl’s since 1851
- 2003 Acquisition of majority control of Shu Uemura
- 2004 Absorption of holding company Gesparal
- 2006 The Body Shop
- 2007 Creation of the L’Oréal Corporate Foundation
- 2008 YSL Beauté
- 2009 L’Oréal celebrates its 100-year anniversary and has set a goal to attract one billion new consumers
- 2010 Essie Cosmetics
- 2012 Urban Decay
- 2013 Announcement of the Sharing Beauty with All programme for 2020 and the Share & Care programme
- 2014L’Oréal/Nestlé Strategic Agreement
Magic Holdings and NYX Professional Makeup
Disposal of Galderma
- 2015 Niely Cosméticos
- 2016 IT Cosmetics
- 2017CeraVe
Disposal of The Body Shop
- 2018 Modiface, Armani (licence renewal), Stylenanda, Pulp Riot, Valentino (licence), Thermes de la Roche-Posay
- 2019 Prada licence
- 2020 Definition of the sense of purpose (raison d’être): Create the beauty that moves the world.
Announcement of the L’Oréal for the Future programme for 2030
Mugler and Azzaro fragrances
- 2021Takami Co and Youth To The People
L'Oréal announces a reorganisation of geographic zones
Agreement between L’Oréal and Nestlé for the repurchase by L’Oréal of 4% of its own shares held by Nestlé
- 2022Skinbetter Science in the United States
L’Oréal’s 1st €3 billion bond including a tranche linked to sustainable development
goals
3rd employee shareholding plan
- 2023
- Aēsop and Lactobio
- Creation of the L’Oréal Climate Emergency Fund
- 60 years of L’Oréal action
Acquisitions or licences
Important dates