| Increase in sales achieved in e‑commerce |
Increase in sales achieved in e‑commerceWeighting 7.5%
- €11.25 bn in net sales from e-commerce, i.e. 27.3% of Group net sales, up 9.5% in 2023.
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| Partnerships and innovation |
Partnerships and innovationWeighting 7.5%
- 17 brand activations in gaming to draw in Generation Z and boost the value of our brands.
- Digital investments made within BOLD: VGLE (Metaverse), Rembrand (AI advertising), HUG (creator economy) to increase L’Oréal’s digital innovation.
- Creation of a GenAI Content Laboratory that makes it possible to evaluate the potential of augmented creativity using GenAI over a controlled testing period.
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| New consumer interaction models |
New consumer interaction modelsWeighting 7.5%
- L’Oréal is no. 1 in influencer market share (+5.5 points compared to 2022 to the end of November 2023), boosted by strong leadership and increased TikTok presence, as well as growth in the Skincare and Haircare categories.
- Roll-out of wave 1 of the proprietary A&P ROI optimisation tool (BETIQ).
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| Beauty Tech Services |
Beauty Tech ServicesWeighting 7.5%
- L’Oréal Digital Services now offers dedicated services covering all beauty categories.
- Launch of L’Oréal Paris Beauty Genius, the first service powered by generative artificial intelligence that combines product selection, services and consumer assistance in a single service.
- 80 partnerships with retailers and pure players.
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| Continuation of the Company’s digital transformation |
Continuation of the Company’s digital transformationWeighting 7.5%
- More than 6,000 digital experts in all functions.
- Recruitment and learning: more than 78,000 people have had digital and e‑commerce training, with more than 24,000 of them having had e-commerce training only.
- Training our employees in generative artificial intelligence thanks to the launch of the secure GenAI platform, L’ORÉAL GPTI.
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| Gartner L2 Digital ranking / Industry recognition |
Gartner L2 Digital ranking / Industry recognitionWeighting 7.5%
- L’Oréal is ranked no. 1 in media share of voice and no. 1 in influencer share.
- Gartner 2023 ranking: L’Oréal ranked no. 1 in the Personal Care category in this United States. Five L’Oréal brands in the top 10 positions: #1 Maybelline/#2 L’Oréal Paris/ # 3CeraVe/#6 Garnier/#8 Nyx Professional Makeup.
- The partnership between Maybelline and Microsoft won the CES 2024 Innovation Award in the Web3 and Metaverse Technologies category for the virtual make-up “Ready in a Click”.
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| L’Oréal for the Future and digital sustainability |
L’Oréal for the Future and digital sustainabilityWeighting 7.5%
- Positioning L’Oréal as a leader in reducing the environmental impact of media and content.
- Partnership with the French start-up Impact+ (operating in more than 20 countries), making it possible to measure and reduce the CO2 impact of the Group’s advertising campaigns.
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