| 2021/2022 progression | ||||||
|---|---|---|---|---|---|---|
| € millions | 2020 | 2021 | 2022 | % 2022 sales | Like-for-like | Reported figures |
| By Division | ||||||
| Professional Products | 3,097.3 | 3,783.9 | 4,476.8 | 11.7% | +10.1% | +18.3% |
| Consumer Products | 11,703.8 | 12,233.5 | 14,021.3 | 36.6% | +8.3% | +14.6% |
| L’Oréal Luxe | 10,179.9 | 12,346.2 | 14,638.1 | 38.3% | +10.2% | +18.6% |
| Active Cosmetics | 3,011.1 | 3,924.0 | 5,124.5 | 13.4% | +21.9% | +30.6% |
| Group total | 27,992.1 | 32,287.6 | 38,260.6 | 100% | +10.9% | +18.5% |
| By geographic Zone | ||||||
| Europe | 9,199.3 | 10,184.8 | 11,436.7 | 29.9% | +11.6% | +12.3% |
| North America | 6,903.4 | 8,155.9 | 10,164.0 | 26.6% | +10.4% | +24.6% |
| North Asia | 8,318.1 | 9,863.3 | 11,321.4 | 29.6% | +6.6% | +14.8% |
| SAPMENA – SSA(1) | 2,101.9 | 2,312.0 | 2,962.4 | 7.7% | +22.0% | +28.1% |
| Latin America | 1,469.3 | 1,771.5 | 2,376.2 | 6.2% | +18.6% | +34.1% |
| GROUP TOTAL | 27,992.1 | 32,287.6 | 38,260.6 | 100% | +10.9% | +18.5% |
(1) SAPMENA – SSA: South Asia Pacific, Middle East, North Africa, Sub-Saharan Africa.
The Professional Products Division recorded strong growth, at +10.1% like-for-like and +18.3% reported
The Division strengthened its position in the professional beauty market, maintaining its growth momentum across all geographic Zones, with outstanding performances in mainland China, India and Brazil. It continued to perform in all distribution channels –in salons, in its SalonCentric network in the United States and in e‑commerce – again confirming the success of its omnichannel strategy.
Growth in the premiumising haircare market was largely driven by the performance of Kérastase, whose sales exceeded the symbolic one-billion-euro mark for the first time, and Série Expert by L’Oréal Professionnel, with the success of the Metal Detox innovation. The Division also achieved growth in hair colour, with its iconic lines Shades EQ by Redken and Inoa by L’Oréal Professionnel.
As the industry leader, the Division continued to involve all its partner hairstylists in the sustainable transition with the rollout of its “Hairstylists for the Future” programme.
The Consumer Products Division posted its best growth in20 years: +8.3% like-for-like and +14.6% reported.
The Division’s growth was driven by innovation and sound valorisation, without sacrificing volume. All major brands outperformed the market, thanks to successful initiatives in the different categories.
The Division achieved sustained growth in haircare, with Elvive Hyaluron Plump confirming its worldwide success. Makeup was the Division’s fastest growing category, with successful launches including Superstay Vinyl Ink by Maybelline New York -the first long-wear, shiny, liquid lipstick - as well as Bare With Me concealer and Jumbo False Eyelashes by NYX Professional Makeup. In skincare, Garnier was the Division’s top growth contributor, with its Vitamin C Brightening Serum a standout success.
North America and Europe saw very robust performances. At the same time, growth accelerated significantly in Latin America and SAPMENA-SSA, with remarkable performance in high-potential countries such as Mexico, India and Brazil. This more than compensated for the challenging market conditions in China, where the Division accelerated its market share gains in the fourth quarter.
L’Oréal Luxe recorded strong growth, at +10.2% like-for-like and +18.6% reported, outperforming a global luxury beauty market that proved dynamic again this year.
L'Oréal Luxe strengthened its leadership in fragrance, the fastest-growing category in the selective market. This performance was driven by global bestsellers, such as Libre by Yves Saint Laurent, La Vie Est Belle by Lancôme and Acquadi Gio by Armani, as well as launches that had an impressivest art, including Prada Paradoxe. In skincare, the Division grew three times faster than the market, spurred by the ultra‑premium segment, with a spectacular performance from Helena Rubinstein, cutting-edge innovations such as Lancôme’s Rénergie H.C.F Triple Serum, and the success of recent acquisitions including the Japanese brand Takami. The Division also grew in makeup, thanks to the initiatives of Yves Saint Laurent and Urban Decay.
In an unsettled environment, particularly in the second half of the year with the drastic slowdown of the Chinese market,the Division confirmed the strength of its geographic footprint which has allowed it to reinforce its global market share since 2019. The Division grew in step with the market in Europe and significantly increased its position in North Asia.
