1909
•Monsavon
• Imédia,the first rapid oxidative hair dye
•DOP
•Imédia,the first rapid oxidative hair dye
•Cosmair becomes L’Oréal’s agent in the United States
•Launch of Elnett hairspray
•L’Oréal entre à la Bourse de Paris
•Lancôme
•Laboratoires Garnier
•Biotherm
•Gemey, entry into consumer make-up
•First epidermis model reconstructed by L’Oréal’s Research departmental
•Creation of Laboratoires dermatologiques Galderma
•Armani licence
•La Roche-Posay
• Redken 5th avenue
•Acquisition des agents américains Cosmair
•Maybelline
•Softsheen and Carson
• Création de la filiale chinoise
• Matrix et Kiehl’s since 1851
•L’Oréal acquires majority control of Shu Uemura
•Absorption of holding company Gesparal
•The Body Shop
• Creation of the Fondation L’Oréal
•YSL Beauté
• L’Oréal celebrates its 100-year anniversary and has set a goal to attract one billion new consumersL’Oréal celebrates its 100-year anniversary and has set a goal to attract one billion new consumers
•Essie Cosmetics
•Urban Decay
•Announcement of the Sharing Beauty with All programme for 2020 and the Share & Care programme
•L’Oréal/Nestlé Strategic Agreement
• Magic Holdings and NYX Professional Makeup
• Disposal of Galderma
•Niely Cosméticos
•IT Cosmetics
• CeraVe
• Disposal of The Body Shop
•Modiface, Armani (licence renewal), Stylenanda, Pulp Riot, Valentino (licence), Thermes de la Roche-Posay
•Licensing agreement with Prada
• Definition of the sense of purpose (raison d’être): Create the beauty that moves the world.
• Announcement of the L’Oréal for the Future programme for 2030
• Mugler and Azzaro fragrances
•Takami Co and Youth To The People
•L’Oréal announces a reorganisation of geographic zones
• Agreement between L’Oréal and Nestlé for the repurchase by L’Oréal of 4% of its own shares held by Nestlé
2022
