A resilient, growing market
Significant need for beauty post-Covid
Increasing demand from the middle classes in emerging countries
Innovative beauty
Increasing digitalisation towards the provision of personalised, connected and shared beauty solutions
Consumer engagement and changes in behaviour are essential
Need for an ecological and inclusive transition in the context of limited natural resources and climate change
Responsible marketing and advertising
OUR SENSE OF PURPOSE (“NOTRE RAISON D’ÊTRE”)
Create the beauty that moves the world
No. 1 IN BEAUTY
Our sole business: beauty, nothing but beauty and all beauty
A unique portfolio of brands
A balanced, multi-polar model (Zones, Divisions, categories, distribution networks)
A global industrial footprint
Steady and sustainable economic and financial performance
Recognised social and environmental (See 1.2.5) performance
Committed and qualified employees
Loyal shareholders and stable governance
Culture of ethics, based on 4 Principles: Integrity, Respect, Courage, Transparency
GLOCALIZATION
This is the globalisation of its brands with a detailed understanding and respect for local differences.
The goal is to offer beauty by responding to the specific aspirations of consumers in every region of the world.
In contrast to standardisation, it is based on careful attention to consumers and a deep respect for their differences.
BEAUTY FOR ALL
L’Oréal’s ambition is to offer women and men around the world the best in cosmetics in terms of quality, responsibility, effectiveness, sincerity and safety, in order to meet all their needs and beauty wishes in their infinite diversity.
