This Annual Report is part of a responsible digital approach
L’Oréal’s 2024 Annual Report reflects the Group’s goal of combining innovation, accessibility and sustainability. Since 2021, the Group has been committed to improving the environmental and social footprint of the digital version of its Annual Report while ensuring a high-quality browsing experience for everyone. Our strategy is built on technical solutions, optimised content and powerful evaluation tools, in line with our ambition to be exemplary in the development and responsible use of digital communication.
Key points for 2024
Universal accessibility
Website fully compliant with RGAA 4.1 standards.
Eco-responsible development
Streamlined code, optimised cache and reduced page weight to reduce resource use.
Improved browsing experience
User testing with target audiences to gather their feedback during the design phase and propose functionalities tailored to their specific needs.
Media optimisation
Local production using EcoProd production facilities, energy-saving equipment and adapted multimedia content.
European hosting
Fast and energy-efficient access to the website thanks to the content delivery network (CDN).
Certified performance
Impact score of 89/100 (fruggr), making the L’Oréal Annual Report a benchmark in digital eco-accessible design.
Measurable impact
L’Oréal uses tools such as fruggr and IMPACTPlus to measure the environmental and social footprint of its digital platforms and campaigns. In 2024, our Annual Report’s impact score was stable, confirming the consistency and rigour of efforts made. This performance has come with a reduction in both CO2 emissions and social and environmental impact.
In four years, L’Oréal’s Annual Report has achieved a reduction in file size for 100% of pages and lowered its annual CO2 emissions to 505 kgCO2e, vs. 860 kgCO2e in 2020.
Responsible digital vision
As part of its commitment to responsible advertising and marketing in the beauty sector, L’Oréal is implementing a series of measures. The Group optimises its advertising campaigns and reduces its carbon footprint by integrating digital responsibility into all its initiatives, while still living up to the expectations of its consumers and shareholders. This 2024 edition of our Annual Report embodies L’Oréal’s vision: offer inclusive, powerful and responsible innovation while encouraging more sustainable consumption.