L’Oréal alongside Salesforce to push the boundaries of Beauty Tech

L’Oréal is making its mark among major players in the tech industry. The Group attends global industry events such as the Consumer Electronics Show in Las Vegas and VivaTechnology in Paris, and its Beauty Tech expertise is regularly praised. Salesforce, Microsoft and Google all put L’Oréal in the limelight at their iconic tech events in 2022. Watch the interview with Barbara Lavernos, Deputy Chief Executive Officer in charge of Research, Innovation and Technology, and Asmita Dubey, Chief Digital and Marketing Officer.

Barbara Lavernos
Today’s world is powered by tech and data. It allows us to jump into a new era of creation, not only of products, but products and services, allowing consumers to have beauty experiences that they’ve never had before.

Asmita Dubey
We’ve been digitalising consumer beauty journeys for a decade now, because consumers are digitalising. Salesforce was the backbone of 200-plus D2C sites for us.

Barbara Lavernos
Powered by AI and tech capabilities, Beauty Tech is allowing us to create the ultimate personalisation experience for consumers.

We have a century-long goldmine of data accumulated solely for beauty: hair science, skin science, makeup and consumer routines. We need to make the most of this data to support the consumer at each and every touchpoint: at home, offline, online – in a seamless journey.

Asmita Dubey
We’re powered by Salesforce Customer 360 bringing more personalisation, more relevance and more satisfaction to our consumers in an ever evolving and complex beauty consumer journey.

Barbara Lavernos
Beauty Tech is nothing less than shaping the future of beauty. Salesforce and L’Oréal are joining forces to create magical experiences for our consumers.