A single forward-looking subsidiary focused on performance
L’Oréal subsidiaries in Spain and Portugal have been merged to create a large regional cluster covering the Iberian market. Despite an inflationary context, L’Oréal is well positioned in all categories of a beauty market that has picked up after the Covid-19 pandemic. Merging the two subsidiaries actively contributed to this performance. The initiative has allowed the Group to develop centres of excellence in priority areas such as digital – data, ecommerce, direct-to-consumer – along with market intelligence and IT, combining positions and units in strategic hubs while pooling data to create synergies between the Divisions and functions in both countries. The resulting joint expertise will further strengthen local ties by developing proximity to consumers and local distributors in each country. The cluster will also be home to support functions for other European L’Oréal subsidiaries, further developing the Group’s presence across the Zone.