North America

The Zone ended the year at +22.2% like-for-like and +18.1% reported.

In a year still impacted by the pandemic and supply chain pressures, the Zone recorded market share gains in all divisions and continued to grow both online and offline, as brick-and-mortar outlets reopened. The strong launch plan helped win over consumers and secure their loyalty.

Thanks to the success of breakthrough innovations such as Maybelline Sky High mascara and Infallible powder by L’Oréal Paris, the Consumer Products Division reported growth over two years in the makeup category. Following the reorganisation of its distribution network, L’Oréal Luxe freed up resources allowing it to accelerate growth, with highly successful launches in the fragrances category, including Ralph’s Club by Ralph Lauren and Luna Rossa Ocean by Prada. The Professional Products Division saw tremendous growth, led by SalonCentric. Redken was a standout brand, driven by the launch of Acidic Bonding Concentrate. The Active Cosmetics Division recorded spectacular growth; CeraVe confirmed its position as the most recommended skincare brand.