Europe

The Zone ended the year up +10.1% like-for-like and +10.7% reported, and is almost back to its 2019 level, like-for-like.

All European markets recovered in 2021 but remained below 2019 levels. L’Oréal significantly outperformed the European market, driven by a new surge in its online sales and digital leadership. The Group strengthened its leadership in the vast majority of countries and also gained market share in all its strategic categories: skincare, haircare, makeup and fragrances.

Active Cosmetics delivered particularly dynamic growth, driven by the continued success of CeraVe and La Roche-Posay. Despite the closure of salons in several countries at the beginning of the year, the Professional Products Division returned to significantly higher performance levels than in 2019, thanks to keen interest in its entire catalogue and the success of Kérastase and L’Oréal Professionnel innovations. L’Oréal Luxe confirmed its leadership in fragrances, with excellent starts for Alien Goddess by Mugler and Luna Rossa Ocean by Prada, and the strengthening of mainstays like La Vie est Belle by Lancôme and Libre by Yves Saint Laurent. The Consumer Products Division meanwhile continued to gain market share in makeup.