Curl Manifesto: an inclusive range

Two thirds of the world’s women have curly, very curly or coily hair and increasingly want to wear them with pride and take care of their natural locks. Kérastase counts inclusivity among its core values and—as a brand committed to delivering professional care for all hair types—has developed Curl Manifesto, a specific haircare range that draws on the scientific expertise of L’Oréal Research & Innovation. The formula meets the specific needs of curly hair, which is naturally drier, finer and more porous. The range is backed by an array of training courses on how to style and care for curly hair, available to all stylists working with the brand.