Elseve is revolutionising hydration

L’Oréal Paris has created a new range of Elseve haircare products: Hidra Hialurônico. Partly developed in Brazil, the range features two major innovations: its formula and its routine. Hidra Hialurônico includes hyaluronic acid, a star ingredient in skincare, which has now entered the world of haircare to ensure hydration for all hair types. A night treatment also provides even deeper hydration. The new line, which rounds out Elseve’s nourishing and restoring ranges, is already a major hit with Brazilian and Asian consumers.