InnovativeBeauty
Innovative
Science and innovation are key to success for L’Oréal, which designs safe, desirable and sustainable products. In step with trends and consumer aspirations, we seize every opportunity to constantly nourish this culture of innovative and inclusive beauty.
More and more attuned to the needs, aspirations and beauty rituals of all consumers worldwide, L’Oréal draws on over a hundred years of scientific expertise to invent innovative, high-quality, effective and increasingly desirable and sustainable beauty products, solutions and experiences. The Group is expanding the limits of science with Green Sciences, which have opened a new chapter in its quest for responsible progress and sustainable innovation by developing new performances and reducing the environmental impact of formulas. L’Oréal has chosen to combine this sustainable scientific revolution with the best of technological innovation to invent the future of beauty.
The culture of innovation is omnipresent at L’Oréal. It allows the Group to seize new opportunities and encourages employees to use their talents and expertise to provide consumers with the best of beauty.
Highlights
When science and innovation join forces with nature
L’Oréal is inventing the future of beauty by rapidly developing technological and scientific innovations which are increasingly underpinned by biotechnologies, nature and the power of the living world.
Cutting-edge professional products
The Division is driven by disruptive innovations in the core categories of haircare and hair colour.
Social policy as a catalyst for innovation and development
With the Covid-19 health crisis weakening economic and social ecosystems, employee well-being remains an absolute priority. For L’Oréal, an innovative social policy is the key to a work environment built around the needs and expectations of employees.
Democratising beauty at its best
The L’Oréal Consumer Products Division supports the emergence and development of major beauty trends with a portfolio of iconic, complementary brands.
Key figures
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1,029 million euros invested in Research & Innovation
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4,000 over 4,000 scientists worldwide
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517 patents registered in 2021
Lipikar Eczema MED: a medical treatment based on microbiome science
La Roche-Posay launched its Lipikar Eczema MED cream: a medical treatment that combats eczema, a common skin condition among children which manifests as patches of dry, itchy skin. The cream is enriched with endobioma, an ingredient developed thanks to advances in microbiome science. This unique ingredient specifically targets the main bacteria responsible for the inflammation while preserving other bacteria which are essential for healthy skin. Results are visible in just three days. La Roche-Posay laboratories continue to explore the microbiome and harness the latest scientific advances to improve treatment for several skin conditions.
Brazil
Elseve is revolutionising hydration
L’Oréal Paris has created a new range of Elseve haircare products: Hidra Hialurônico. Partly developed in Brazil, the range features two major innovations: its formula and its routine. Hidra Hialurônico includes hyaluronic acid, a star ingredient in skincare, which has now entered the world of haircare to ensure hydration for all hair types. A night treatment also provides even deeper hydration. The new line, which rounds out Elseve’s nourishing and restoring ranges, is already a major hit with Brazilian and Asian consumers.
Brandstorm, tomorrow’s beauty laboratory
The 29th edition of Brandstorm, L’Oréal’s innovation competition aimed at students worldwide, challenged entrants to come up with an innovative idea to reinvent the beauty shopping experience through entertainment, in retail and e-commerce, mentored by the Group’s digital experts. This theme was hugely successful, with entries up 28% on the previous year, and the livestream of the final drew a large audience on social media. Brandstorm offers students a unique opportunity to showcase their potential in the sphere of technological innovation and digital disruption, the keys to tomorrow’s beauty.
What was the biggest challenge of 2021 for Research & Innovation? Why are consumer aspirations a source of inspiration? How is R&I inventing the beauty of the future? Barbara Lavernos, Deputy CEO, in charge of Research, Innovation and Technology, answers all of these questions and more.
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