InclusiveBeauty
Inclusive
Because beauty is a universal aspiration that crosses time, countries and cultures, L’Oréal creates inclusive beauty. Through our products and services, we aim to satisfy all beauty desires, with no exception.
Via its brands and commitments, the Group is committed to supporting diversity, equity and inclusion in line with its purpose: “Create the beauty that moves the world.”
Over the past 110 years, L’Oréal has developed its unique expertise by studying beauty rituals and skincare regimens all over the globe. This expertise is an invaluable source of inspiration for our Research & Innovation teams, who combine cutting-edge measurement tools and advanced digital technology to continuously improve their understanding of hair and skin types and thus develop more inclusive product ranges.
The Group fights stereotypes in several areas—via more inclusive marketing and publicity, in its relationships with beauty influencers, in hiring, and more—and aims to reflect the diverse world of consumers it serves with diverse, multicultural teams that know and understand different beauty ideals. As a signatory of the United Nations Global Compact since 2003, L’Oréal ensures freedom of speech for its employees on crucial topics such as discrimination and promotes best practices for fighting sexism in the workplace.
Highlights
Diversity, equity and inclusion: creating the beauty that moves the world
Through products developed for all forms of beauty, L’Oréal is committed to creating the beauty that moves the world while applying and promoting the principles at the heart of its Purpose.
Research & Innovation for beauty in all its diversity
To satisfy the incredibly diverse range of beauty needs and desires, L’Oréal Research & Innovation remains true to its fundamental, time-honoured values in terms of quality, effectiveness, safety, sincerity and responsibility at every stage in the process of developing new products.
Committed, inclusive, responsible brands
Consumers today are interested in authenticity, engagement and responsibility—values embraced by the Division’s brands, which offer products that are both effective and sustainable. True to their roots, Consumer Products Division brands use their influence to defend causes that are important to them.
The L’Oréal Foundation stands with women
The L’Oréal Foundation is committed to helping women achieve their full potential and have a positive impact on society by offering support in three areas: scientific research, inclusive beauty and climate action.
Key figures
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55% of the Group’s key positions are held by women
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No. 4 in the Equileap Global Gender Equality ranking
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650,000 more than 650,000 people trained in the Stand Up programme against street harassment
Curl Manifesto: an inclusive range
Two thirds of the world’s women have curly, very curly or coily hair and increasingly want to wear them with pride and take care of their natural locks. Kérastase counts inclusivity among its core values and—as a brand committed to delivering professional care for all hair types—has developed Curl Manifesto, a specific haircare range that draws on the scientific expertise of L’Oréal Research & Innovation. The formula meets the specific needs of curly hair, which is naturally drier, finer and more porous. The range is backed by an array of training courses on how to style and care for curly hair, available to all stylists working with the brand.
L’Oréal recognised for its leadership in gender equality
In 2021, L’Oréal featured in the Bloomberg Gender Equality Index for the fourth year in a row. The Index highlights 380 companies across 44 countries and regions that demonstrate a proactive commitment to female leadership and talent pipeline, gender pay parity, inclusive culture and sexual-harassment prevention policies. In 2021, women held 55% of the Group’s key positions, represented 50% of the Board of Directors and made up 32% of the Executive Committee.
L’Oréal was also included in the Equileap Global Gender Equality Ranking for the fourth year running: in 2021 the Group came fourth out of more than 4,000 companies in 23 countries worldwide, and topped the Equileap ranking in France.
Take a look behind the scenes and find out more about L’Oréal’s Sense of Purpose. Blanca Juti, Chief Corporate Affairs & Engagement Officer, explains why beauty is such a powerful and inspiring driving force, and talks about the global campaign launched in 2021 to make people more aware of initiatives that embody the Group’s Purpose: “Create the beauty that moves the world.”
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