Digital
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28.9% share of e-commerce in consolidated sales
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73% weight of digital media
How can digital solutions reinvent beauty experiences? How can L’Oréal meet the full range of beauty expectations and desires in an increasingly omnichannel world? Asmita Dubey, Chief Digital & Marketing Officer, shares her insight.
Text version
Our goal is to responsibly design the best consumer engagement with beauty. To meet all our consumers’ expectations and desires, we are continuously reinventing beauty experiences in a “phygital” world, powered by online and offline data, moving from digitalisation to virtualisation, and from digital transformation to data transformation.
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60,000 people trained in digital media through a five-year digital upskilling programme
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10,000 over 10,000 livestreaming sessions provided by L’Oréal brands worldwide in 2021
Highlights
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Technology augments consumers’ beauty experiences
L’Oréal is reinventing the beauty experience for consumers across every touchpoint, seizing on upcoming technology trends like augmented reality, virtual reality, artificial intelligence and 5G networks. As a company, L’Oréal is moving from products to services that boost the appeal of products and the image of brands, and influence consumers’ purchasing decisions.
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An omnichannel strategy: bringing “phygital” beauty
The consumer journey unfolds both at online and offline points of sale. L’Oréal is now innovating with a variety of ways to enable consumers to buy beauty everywhere and anywhere, seamlessly integrating offline and online paths.
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A human-centric approach, powered by digital
At the heart of consumer engagement, but also of the reinvention of services and métiers, L'Oréal puts the effectiveness of its digital expertise at the service of the brands’ key advocates: beauty advisors, influencers, prescribers and consultants.
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