Dermocosmetics: committed to the environment, healthcare and inclusion
The Active Cosmetics Division actively contributes to attaining the sustainable development goals of the L’Oréal for the Future programme via its environmental commitments and increased focus on skincare issues and inclusive dermatology.
Production sites and packaging: energy performance and waste management
81% of Active Cosmetics Division products are now manufactured at carbon-neutral plants, compared with 71% in 2020. The Active Cosmetics plant in Vichy, France is a perfect example. The facility is aiming to achieve energy independence and already produces 30% of the power it uses with the help of 10,000 square metres of solar panels installed in its car park. The project included the installation of 14 charging stations for electric vehicles to promote more sustainable transport—an area to which the site had already committed by building a bike path from the city centre to the site. The plant also stands out through its optimal water use and zero-waste policy, with all waste reused on site.
Elsewhere, the brands are optimising packaging, bit by bit, product by product: La Roche-Posay and Vichy launched cardboard-containing tubes which reduce plastic use by 70%; all brands lightened and reduced the lids for their 50ml to 300ml tubes; La Roche-Posay reduced the weight of its 400ml bottles; and Vichy and La Roche-Posay rolled out a refill system for 400ml bottles in Europe and Brazil. All sun care bottles and sprays are now made of recycled plastic, and the brands are incorporating more and more recycled plastic into their packaging.
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La Roche-Posay: “skin health activist”
Via its products and commitments, La Roche-Posay supports people who suffer from dermatological conditions or diseases that impact the skin, such as cancer. Fight with Care aims to help patients who are dealing with side effects from cancer treatments via training and awareness-raising campaigns and partnerships with organisations like the American Cancer Society in the United States and Rose Up in France. La Roche-Posay donates 1% of sales to improving quality of life for cancer patients. For example, the brand has partnered with the Multinational Association of Supportive Care in Cancer (MASCC) to create an international committee made up of 12 experts including dermatologists, oncologists and radiation oncologists. Their mission is to raise awareness about the negative impact of cancer treatments on skin and to promote effective skin care for patients worldwide. The Save Your Skin campaign aims to prevent skin cancer by organising training sessions on melanoma and free screening events.
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Promoting inclusion and diversity in dermatology
La Roche-Posay has made inclusion one of its key commitments by addressing the specific needs of visible, stigmatising diseases like eczema and psoriasis, which can have serious consequences on quality of life for those affected. The brand launched its first Beyond Skin advertising campaign in support of those who suffer from skin diseases. CeraVe also promotes diversity and inclusion, especially by developing dermocosmetics treatments that meet the needs of all skin types. It also strives to make them affordable for all, even the most underprivileged, thanks to its Care for All project. Last but not least, CeraVe promotes diversity in the world of dermatology to ensure discrimination does not prevent people from accessing dermatological professions. For example, the brand launched social media campaigns in 2021 to denounce racial injustice and promote women’s independence.