The first ever cosmetics tube including a material made from certified cardboard—a disruptive innovation in responsible packaging—was born of an environmentally minded partnership between two cosmetics industry experts: L’Oréal and Albéa. Delphine Bromberger, Director Packaging Innovation Fragrances & Open Innovation Packaging, L’Oréal, and Barbara de Saint-Aubin, General Manager Tubes EMEA, Albéa, tell us more about this world first.