Meet Beauty Innovation

Prospects by Jean-Paul Agon
Research & Innovation
Enhanced agility in logistics

L’Oréal, inventing the future of beauty

Lubomira Rochet

Chief Digital Officer
Transparent sustainable innovation

985

million euros (3.3% of sales) invested in Research & Innovation

Using tech to accelerate performance
Science and technology: the allies of dermocosmetics
When artificial intelligence teams up with e-commerce
Agile transformation management

IT at the heart of intelligent solutions to better meet the needs of each individual

Barbara Lavernos

Chief Technology and Operations Officer

The microbiome is a new area of research in cosmetics for L’Oréal

Luc Aguilar

Biological and Clinical Research Director at L'Oréal

The Lassigny plant combines expertise and innovation

Olivier Boudinot

Plant Director
Hairdressing: the dawn of a new era
The direct-to-consumer channel: enhancing the luxury experience

In today’s world, luxury brands must build privileged relationships with consumers, who want more personalised services and exclusive products. The direct-to-consumer channel, which provides a unique experience online and in stores, plays a crucial role.

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Tech transforms the beauty market

Brandstorm: digital acceleration

The 2019 edition of L’Oréal’s Brandstorm innovation competition invited students from 65 countries to submit skincare innovations using connected technologies. For the first time ever, the Group recognised winners with the Intrapreneurship Award, which includes an immersive three-month programme at Station F, the largest startup incubator in the world.  The Indonesian team, which won with its connected bracelet for children featuring multiple sensors able to analyse and treat eczema, joined Station F, where it benefits from the support of L’Oréal experts. Brandstorm is evolving to better suit the expectations of young people and meet the Group’s current needs and Beauty Tech positioning. 
New information technologies to support researchers

497

patents registered in 2019

Skin still has many secrets