Digital
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Highlights
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When artificial intelligence teams up with e-commerce
E-commerce continues to assert itself as a powerful growth driver. It owes its success to two factors: the accessibility of products even in remote areas and a range of services based on augmented reality and artificial intelligence.
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Brands and consumers increasingly connected
Digital technologies enable consumers, whether fans, ambassadors or influencers, to receive rich, targeted content from their favourite brands and become ambassadors for those brands.
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Tech transforms the beauty market
With new technologies, the beauty market is witnessing a true revolution, especially in services. Progress in this area is making a real difference to consumers.
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A partnership to reinvent beauty
How about making the latest augmented reality technologies in beauty available on a smartphone? With #ColourMe, ModiFace - a leading artificial intelligence and virtual reality company owned by L’Oréal - and A.S. Watson Group have successfully developed a new virtual makeup try-on app.
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Italy
Everything to gain with precision advertising
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Station F hosts Sillages