Digital

"L’Oréal, inventing the future of beauty"

Lubomira Rochet

Executive Vice-President

Chief Digital Officer

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15.6%

share of e-commerce in consolidated sales

33,000

people trained under the Digital Upskilling programme

1.3

billion visits on our websites

50%

of our media spending is in digital

Highlights

When artificial intelligence teams up with e-commerce

E-commerce continues to assert itself as a powerful growth driver. It owes its success to two factors: the accessibility of products even in remote areas and a range of services based on augmented reality and artificial intelligence.

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Brands and consumers increasingly connected

Digital technologies enable consumers, whether fans, ambassadors or influencers, to receive rich, targeted content from their favourite brands and become ambassadors for those brands.

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Tech transforms the beauty market

With new technologies, the beauty market is witnessing a true revolution, especially in services. Progress in this area is making a real difference to consumers.

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A partnership to reinvent beauty

How about making the latest augmented reality technologies in beauty available on a smartphone? With #ColourMe, ModiFace - a leading artificial intelligence and virtual reality company owned by L’Oréal - and A.S. Watson Group have successfully developed a new virtual makeup try-on app.

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Italy
Everything to gain with precision advertising

Harnessing the power of precision advertising : this is the strategy adopted by L’Oréal Paris in Italy for the launch of Revitalift Filler Ampoules, a replumping and hydrating skincare product with hyaluronic acid, to win over new customers. Noticing the large number of queries about hyaluronic acid, the brand created videos aimed specifically at this audience, starting with a teaser and following up with a sequence of videos presenting the various benefits of the product, and finally retargeting to encourage buying. The result? Customers received products tailored to their needs and aspirations, and L’Oréal Paris increased its share of the anti-ageing skincare market, following the exceptional performance of the product since its launch.

Station F hosts Sillages

Sillages Paris – a startup supported by L’Oréal's venture capital fund BOLD (Business Opportunities for L’Oréal Development) – is the first online, affordable customised fragrance business created by and for Millennials . The secret of its success? Customers create their own bespoke fragrance online, choosing the ingredients they like. An algorithm suggests combinations that have been validated by the company's perfumers. Once the fragrance has been created, the novice perfumer can order a bottle of the desired capacity, which they receive with their sample. Bespoke service at its best.