Kérastase: personalised products and services from the salon to consumers’ homes
Premium professional brand Kérastase is sold and recommended by hairdressers. Its high-end products and personalisation strategy combine expert services and high-quality products to effectively meet consumer aspirations.
At Kérastase, the experience begins with a personalised scalp assessment, performed with the help of a diagnostic camera. This new tool, which has further enhanced the widely available K-profile application, helps hairdressers target their recommendations and allows them to show customers their results immediately, so they can better understand their scalp health and the treatments recommended. 8,000 salons worldwide, including a third in the United States, are equipped with this new tool, which helps involve the consumer more closely in the diagnostic process.
This expert advice is followed by a personalised treatment at the basin, during which the hairdresser can recommend and apply Kérastase products. With the Fusio-Dose service, the hairdresser can create a blend perfectly suited to the customer’s hair by combining concentrated care formulas with boosters just before application. This custom-designed treatment guarantees optimal freshness and concentration.
Hairdressers and consumers both notice positive effects immediately after the treatment, in terms of both feel and appearance. The encouraging results are then prolonged through specific at-home treatments, which are also offered by the brand.
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36,250
Kérastase salons worldwide
Prolong the experience at home
To prolong the results obtained at the salon at home, Kérastase also has a new follow-up and treatment range called Extensioniste. The routine preserves long ends, keeping them beautiful and healthy long-term, without the need for a cut. Extensioniste has been a huge hit with Millennials because it is in line with an important trend: 69% of women under 35 have long hair .
This comprehensive range of personalised products and services available at home and at the salon perfectly illustrates the brand’s holistic conviction that the visible health of the hair – and the whole person – is a sign of general well-being and internal health.
Kérastase is sold very selectively by the best hairdressers, specialised in haircare treatments, as well as via the Travel Retail channel and e-commerce partners such as Tmall in China, pop-up stores such as those in the Gum and Tsum shopping centre in Moscow, and Brazilian kiosks that recreate the brand’s world and encourage consumers to visit salons. In the United States, Kérastase is sold at Sephora in a few exclusive points of sale equipped with hairdressing basins.
