THE BODY SHOP
difference
With a unique positioning that complements the L’Oréal portfolio, The Body Shop performed well at the end of 2014 and continued its expansion in Brazil, the world’s fourth-largest beauty market(1).
(1) Source: 2014 L’Oréal estimates of the worldwide cosmetics market in net manufacturer prices. Excluding soaps, oral hygiene, razors and blades. Excluding currency effects.
2014: a good year
for THE BODY SHOP
“ Making skincare our strategic priority is paying off, in particular with the launch of Drops of Youth™ Eye Concentrate ”
Jeremy Schwartz
Chairman and CEO
of The Body Shop
3,119
stores worldwide
SOME 20
stores opened
in Brazil in 2014
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The Body Shop has a unique identity with high-quality products inspired by the world's finest natural ingredients. Its ethical business model appeals to consumers looking for a cosmetics brand attuned to their own values.
Making skincare the strategic priority is paying off with the launch of Drops of Youth™ Eye Concentrate and Vitamin E Aqua Boost Sorbet. The crucial Christmas period accounted for a significant proportion of The Body Shop sales with the reinvention of nearly all its gifts. The Americas drove the brand’s growth in 2014, with especially rapid expansion in Brazil following the acquisition of a majority stake in Emporio Body Store in December 2013.
2014 also saw the launch of Pulse 3.0, new store format, with three aims in mind: to showcase the sensorial appeal of the products, to highlight the skincare expertise of The Body Shop and to personalise the consumer experience.
Voir moinsTHE BRAZILIAN ADVENTURE CONTINUES
One year after taking a majority stake in Emporio Body Store, The Body Shop is continuing to win over Brazilian consumers. The brand selected star product ranges that match the expectations of Brazilian women, such as body butters, and launched them in Emporio Body Store outlets. In 2014, The Body Shop also opened some 20 free-standing stores. The quality of the ingredients and the unique customer experience, fully in line with Brazilian consumers’ aspirations, are opening up very rich opportunities for the brand in Brazil, which is the fourth-largest beauty market in the world (1).
(1) Source: 2014 L’Oréal estimates of the worldwide cosmetics market in net manufacturer prices.
Excluding soaps, oral hygiene, razors and blades. Excluding currency effects.
A LOOK BACK AT
THE YEAR’S KEY LAUNCHES
For the festive season The Body Shop launched a brand new range, Glazed Apple; an Advent calendar filled with new products; and it reinvigorated its gift sets. The brand also initiated a partnership with War Child(1): for every gift set purchased, a class was funded for a child in a conflict zone.
(1) Non-governmental organisation which provides assistance to children in conflict areas.
The Drops of Youth™ range is one of The Body Shop’s skincare pillars. The Eye concentrate, enriched with edelweiss plant cells, targets early signs of ageing around the eyes. The new roll-on applicator is a novelty for the brand that is proving a winner with consumers.
The secrets behind Vitamin E Aqua Boost Sorbet’s refreshing hydrating powers are its lightweight texture and the natural antioxidant vitamin E. True to The Body Shop’s philosophy, the organic soya oil at the heart of the formula comes from fair trade sourcing.
One of this year’s highlights for the brand was the launch of the spicy Red Musk™ fragrance. Its premium positioning is adding new momentum to the whole of The Body Shop’s Musk range.
